At the region's premier vacation and hospitality display to
be held from May 5 to 8, at the Dubai International Conference Centre, the
numerous award-winning Emaar group will be highlighting both brands of hotels
it runs - The Address at Burj Downtown Dubai and Vida hotel and resorts – which
play a huge role in Dubai tourism sector.
Philippe Zuber, Chief Working Officer, Emaar Hospitality
Team, mentioned: "One of the driving forces of a resort town's continued
achievement is its hospitality offering.
As a 'Created in Dubai' brand, we've
re defined standard through The Address Resorts Hotels at Burj Downtown Dubai
and Vida Accommodations hotels. The expansion of these resort manufacturers in Dubai
will more bring to the diverseness of hotel choices for guests to Dubai."
He included: "Alongside the display of our resort
projects at Arabian Travel Market (ATM) 2014, we're also leveraging the
industry occasion to reinforce our international growth, having currently
unveiled plans for Address resorts in Egypt, Bulgaria and Nigeria. We are going
to also showcase our Life-Style Dining
Company which has an effective
track-record in bringing progressive cooking theories to Dubai. ATM is an
important platform for us to develop business ventures while promoting Dubai as
a must-visit visitor destination and underlining the world-class support that
we provide at our hotels."
Emmar recorded a business surpluses revenue of 438 million
in just the first 4 months of 2014 with over 12 hotels under its name. Emmar is
also the proud builder of the world famous Burj khalifa tower which is the
tallest building of the world. An amazing occupancy rate of 92 percent was
recorded by the Address hotel at Burj Downtown Dubai which is a true reflection
of how well the brand has been doing.
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